Originally Posted by DR Diva
would this aveeno product help tone in discolorations without bleaching or whitening my skin?
There is no need for bleaching or whitening your skin, that's way over the top. Aveeno is actually MOSTLY all natural products. I found an article, maybe this will help.
A variety of conditions can cause discolorations in your skin. A common type of skin discolorations is post-inflammatory hyperpigmentation (PIH), which may appear as dark or red spots in areas where you have had a blemish. These marks may be more apparent in people of color. Certain acne treatments that are very drying can also cause these blemish marks and even excessive scrubbing of sensitive skin may lead to blemish marks. Last, the effects of the sun can also cause skin discolorations, uneven skin tone and brown spots, so it's important to use a broad spectrum UVA/UVB sunscreen on both sunny and cloudy days when outdoors.
Skin discolorations and uneven skin tone caused by blemish marks and brown spots can be greatly improved by using products containing natural soy, which is scientifically proven to improve skin tone and texture.
Skin discolorations and uneven skin tone caused by blemish marks and brown spots can be greatly improved by using products containing natural soy, which is scientifically proven to improve skin tone and texture. AVEENO® Clear Complexion Correcting Treatment with an exclusive Total Soy Complex is clinically proven to visibly reduce dark or red marks left behind by blemishes, while it also helps clear up breakouts. If your skin discolorations is caused by brown spots, AVEENO® POSITIVELY RADIANT® line of cleansers and moisturizers utilizes the naturally active benefits of soy to even out skin tone and texture.
Sun protection is important to maintain improvement and AVEENO® offers two facial moisturizers that offer sun protection. POSITIVELY RADIANT® Daily Moisturizer with SPF 15 contains an exclusive Total Soy Complex and Natural Light Diffusers and is clinically proven to help naturally even out skin tone and immediately reflect light to bring out skin's natural radiance while providing essential sun protection. Skin Brightening Daily Treatment with SPF 15 contains Vitamins A, C and soy extract and delivers multiple benefits including evening skin tone, visibly reducing fine lines and wrinkles, while providing broad UVA/UVB sunscreen protection.
Source: Pandya AG, Guevara IL. Disorders of hyperpigmentation. Derm Clin 2000;18:91-97.