The condition of your skin has alot to do with your lifestyle and genetics. If you smoke or tan, if your mother had them young, STRESS and what you eat can cause them. I would try a firming cream for the face..there are so many available, You would have to try them to see what works for you and your skin type. Other then that suggestion I would suggest looking at your life style and your stress levels and what you eat if it's not that, it could be genetics and your best bet would be a firming cream.
Hope that helps,
HuLa