I use it for after waxing, after i've spent the day at the beach/outdoors in the sun, as an all over moisturiser during the summer when i find the creamy lotions to be too thick and sticky, for the odd pimple.....not all aloe vera gels are thesame, some are very watered down so wont be as effective as the more pure ones. Growing an aloe vera plant and extracting the gel from the leaves is probably the best.