I am a marketing student at the University of Wisconsin and am taking a class on new product development. For a class project I was thinking of exploring the concept of adapting the kits that doctor's use to test for the flu into a product you could buy over the counter at your local pharmacy. Do you guys think this is something that would be interesting to people? At what price do you think people would be interested in this type of product per test?

$ 25-22 $ 21-18 $ 17-14 $ 13-10 $ 9-6 $ below 6

Any thoughts you guys have would be most appreciated.

Thanks!