Its Fresh Bee Pollen Whole Granules in a 8 oz plastic container that I purchased in the refrigerator section of our local health food store. Recommended is 1/2 to 1 tablespoons a day. For the first time use start with a few granules. Difficult to describe the taste except that it's very soft and fresh. A container lasts about two months. I don't know of anyone who places it in a hot cereal. Most likely makes more sense to add it to a cold cereal or eat it directly from the container. Very Healthy Food.