Two weeks is not enough. Must be at least a month, so it says. But, it's not a miracle. Your lines will still come back after a while but they should come back a bit less deep and less pronounced the longer you wear this stuff. Many actresses use Frownies and they swear by them. It's such a low-tech product that I think it's worth it to use them. They do more then a lot of very expensive creams. But I can understand your husband not wanting to see his beautiful wife plastered with paper cut outs. It must look quite unappealing and not very inviting