It is a lotion and usually i will have a quick rinse in the morning. I think I paid close to $10. I like it cuz it feels like u r just putting lotion on ur skin. I have tried jergens and i didnt like the way it smelled and it just didnt seem natural on me, i have friends that like it though, just not for me

i have also heard that fakebake is good although i have not tried it