Wonder has it too. It's a new, god knows where or how it was made, form of albino wheat that is colorless and allows it to look white when it is still made from the whole grain. From what I have read, the processing and dough conditioning required to make it soft and squishy, negates any slim benefit.
I too saw this commercial and thought the same thing. Why do they need to make another form of bread? We have about a million different kinds already I guess it will make people feel better if they think their "white" bread is whole grain.