It is common at that age... Fro 5pm - 3 am is a LOOOONG Activity time for a 10 day old, my DS can't stay awake for 10 hours and he is two!
So... what I would do, feed every three hours, 7,10,1, 4, 6,7, and feed her in her sleep at 10 pm. The last feeds are so close cause it's called cluster feeding, to stock up.
Make sure during and after a feed... that she is awake for an hour before putting her back down. Like from 7-8, 10-11, etc.
Make the room dark at night (which starts at 7) and no playing, stimulation, eye contact, etc after that.
She will get it eventually...