This therapy can be done at home, work, school, wherever it needs to be done at. Put either a rubber band or one of those lance armstrong bracelets on your wrist. Every time that you think about food, but you're not hungry, pop yourself gently. This therapy will trigger your brain to not think about food when you're not hungry. This has been proven to work in about 8/10 people. Know this however: You must have a great amount of disipline to do this

So tell yourself "NO!" once in a while. This is the path i am going to take to lose 30-40 lbs with diet and exersize.
Well?