I think the previous two posters didn't understand the question. She's not asking which is more important. She's asking what specifically about a woman's looks and personality are important.
As far as looks are concerned, I try not to focus on specific things like hair or eye color, height, or size. Ultimately it comes down to whether the person looks healthy, seems comfortable with how they look, and how they carry themselves. A woman doesn't have to look like a supermodel or long blond hair to be attractive. I've known plenty of women who might be described as overweight but I found them attractive because they weren't insecure about their appearance. Personally, I'm prefer someone who's cute over someone who's gorgeous.
But like the other posters said, personality is far more important. And I think most people look for the same things. Someone who's kind, honest, intelligent(they don't have to be a bookworm, they just need to be able to carry a conversation), good-natured, compassionate, patient, basically all the stuff you'd look for in anyone. And if you're with a person who you respect and enjoy being around, that person becomes more attractive to you physically.