I have very long and generally straight lashes, and I have used a curler for almost 10 years. About a year ago, I tried one of those curling mascaras myself. Until that time my favorites had always been Max Factor's 2000 Calorie and Mabelline's Wonder Curl. I first tried L'Oreal's Curling Mascara and then Clinique's. To be honest, for the high price tags attached to those brands I didn't feel like I was getting my money's worth. I have since gone back to Mabelline; the price is great, I don't always need to use a curler, and it doesn't flake off after a long day. Hope this helps, personally when it comes to curly lashes I'll stick to the old fashioned way.