About $90/week. But that is all the food for a week (21 meals). It comes out to about $4.40 a meal. I just started today, and the meals so far seemed adequate to fill me up. I am doing the 1200 calorie plan. They also have a 2000 calorie plan, same food, just larger serving sizes. I don't know if it is a lot or not, I think that it probably about the same as Jenny Craig or Nutrisystem, but I don't really know because I haven't checked them out. The thing with this is that all the food is fresh, nothing frozen. Anybody have an experience to share?