I did this and it was horrible!!! It started to fade after about 3-4 days but took a while to go away completely. The worse thing you can do is put lotion on it. Maybe try Neosporin or polysporin to speed things up. And by all means, when your hair finally grows back, don't try it again like I did! I thought it was just a freak thing so I tried it again, and believe me, the second time the burn was MUCH worse. Hang in there, it will heal up soon.