As a man, I've discovered that "For Men" products are so misleading. There are generally only two differences between a "For Men" and "For Women" product: 1) the fragrance for men is usually more musky and "manly", 2) the appearance of the container is more masculine-friendly.
Neutrogena, Suave, Zihr (Zihr specifically targets men, but their products are crap), etc. They all have their male-oriented lines. What do I use? As surprising as it might seem, I buy Paula's Choice products for my face, and St. Ives for my body. Neither is targeted towards men or women, but both are excellent.
The only thing that bothers me is when I talk about this stuff, I feel like I'm edging into Patrick Bateman ("American Psycho") territory. I guess it makes me feel more superficial than I should be.