Posted by Hope A
on August 29, 2000 at 18:13:28:
I am helping to spread the word about an important fundraiser for breast cancer research that is being conducted over the next two months.
In conjunction with October being Breast Cancer Awareness Month, Yoplait has launched a campaign called Save Lids to Save Lives and has a created a Web site at http://www.yoplaitusa.com/slsl with details about the effort. Basically, individuals and teams that organize to save pink Yoplait lids during September and October will see 10 cents donated to the Susan G. Komen Breast Cancer Research Foundation for every lid mailed in. The deadline for sending in lids is December 1. Yoplait will donate up to $500,000 for lids collected through Save Lids to Save Lives. When combined with Yoplait's already guaranteed donation of $550,000, more than $1 million could be raised for breast cancer awareness and research through this effort.
Participants in Save Lids to Save Lives can register a team online, process lid submissions, and check the progress of teams nationwide. Selected teams receive recognition through Team Spotlight, a brief feature. Teams, solo participants, and site visitors can submit stories for online publication about how breast cancer has touched their lives.
I encourage everyone to join this initiative and raise money to fight this disease.