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Posted by Margaret on September 06, 2000 at 05:40:20:

In Reply to: Is anyone else bothered by these new dramatic ads for Varivax that are all over TV in the US posted by Liz on September 05, 2000 at 22:39:37:

: I hope this doesn't become a new trend. They have these new ads on TV scaring people into getting a chicken pox vaccine for their children.
: Why do the children who have adverse reactions get shoved under the rug? Why aren't the complications and risk factors associated with the vaccine named on the commercial. I'm sorry, but my son started to regress 2 weeks after he received this immunization and these commercials really bother me.

: Sorry for venting,

: Liz
I'm from the UK so i haven't viewed the US chickenpox vaccine advert. They do the same in the
UK, sadly. Here there are many people trying to address this situation as these adverts are
'one sided scaremongering' and are not in any way HONEST.
In short They prey on peoples FEAR.
Goverment departments do appear to have the greatest influence on
commercials !
Do you have a consumer code for honesty of adverts in the US?
If you do then you could write to the broadcasting stations complaints agency/dept; stating
that this (and other adverts) regarding vaccination are not giving the consumer-
-(vaccinations are, after all a consumer product)- a fair and balanced view
(they're not telling people the very real risks /side effects of the vaccine)
IT may well be that TV companys might end up being Sued/held liable by consumers, for their part
in these less than honest adverts, it's their duty after all to see that ALL Adverts are HONEST.

Perhaps you could start a campaign/ encourage others to write etc.
Also contact US Pro-choice support groups and see what action they
are taking in regard to these adverts
start with
Best wishes,

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